Your domain name is your Internet identity or your online brand.
Your customers will remember this name and use it to find out about you and your products and services. Since no two parties can ever hold the same domain name simultaneously, your Internet identity is totally unique.

Technically, a domain name is an addressing construct used for identifying and locating computers on the Internet. While computers use Internet Protocol (IP) numbers to locate each other on the Internet, people find them hard to remember. Therefore, domain names were developed to permit the use of easily remembered words and phrases to identify Internet addresses.

For example, the domain name atekcanada.com represents the company Atek Canada. When you type atekcanada.com in a web browser or send e-mail to someone at atekcanada.com, the Domain Name translates atekcanada.com into the IP numbers used by the Internet and connects you to Atek Website.